Technical Guidelines

Electronic Files

Email, CD or via our FTP site (login info available upon request)

Acrobat PDFs

• Embed all fonts.
• When using Acrobat Distiller, select PRESS OPTIMIZED.
• Do not use registration or 4-color black for type.

InDesign CS and Quark

• Package or Collect for output, include fonts
• Use Stuffit® to compress files for quicker e-mailing

Illustrator

• Recommended: “Include fonts in document” or “convert fonts to outlines.”
• Save the document as EPS or PDF file.

Microsoft Word

• We cannot use a Word document as a completed or Camera Ready ad.
• Text and graphics will be extracted and entire ad reset.
• Alternative: Copy and paste the text directly into your email message and send images as attachments, in addition, send a fax or submit a printed copy of your layout or send a font-embedded PDF.

Photoshop Graphics

We do not recommend creating entire ads in Photoshop

• Acceptable File formats: hi-res jpeg, tiff, eps, or .bmp.
• Do not send graphics intended for web pages, a poor reproduction will result.
• Grayscale scans = 300dpi. Line art = 600dpi. 4/color scans = 180dpi.
• The Hersam Acorn newspaper line screen is 85lpi, the dot gain is approximately 30%.

Digital Photos

• When taking photos use the large or high quality setting for the best reproduction.
• Do not send photos intended for web pages (low quality settings) as they reproduce very poorly.