May 21, 2013
Hersam Acorn Newspapers Advertising
Hersam Acorn Newspapers is a traditional and new media firm. We offer our clients print, web, mobile web, SMS and email marketing opportunities.
We publish 21 weekly publications in CT, NY, MA and VT - reaching more than 132,000 households. We also publish more than 75 special interest publications.
Our web presence encompasses 18 CT/NY news and lifestyle sites and our FCIAC high school sports website, generating average unique pageviews of more than 700,000 per month.
Trumbull Printing, our commercial printing division operates out of a 56,000 square foot facility in Trumbull, CT as well as a smaller printing facility in Bennington, VT. We operate 24/7 producing our own publications as well as publications for a wide variety of commercial publishers from Philadelphia to Maine.
We have 247 dedicated and hard working employees producing traditional and digital content of superior quality.
For information about advertising in our newspapers or on this web site please contact one of our account executives or call 1-800-372-2790.
Hersam Acorn Newspapers offers electronic tearsheets. The electronic tearsheet is a PDF of your ad on the page on which it appeared, verifying its publication. The e-sheet is emailed to you every time your ad appears in any of our newspapers. Tell your advertising representative you want to sign up for this free service.
2011 Readership Survey
The Circulation Verification Council interviewed Hersam Acorn Newspapers residents in the towns of Shelton, Easton, Monroe, Trumbull, Fairfield, Stratford, Milford, Seymour, Ansonia and Derby. The purpose was to identify the number of residents who indicate they receive the publication on a regular basis, identify the number of residents who read or look through the publication, and gather readership study information useful for advertising purchase decisions.
1. Hersam Acorn Newspapers are distributed regularly in your area. Does your household regularly receive the (appropriate Hersam Acorn Newspaper)?
| YES | 1,001 | 99.2% |
| NO | 8 | 00.8 |
2. Do you or someone in your household regularly read or look through the (appropriate Hersam Acorn Newspaper)?
| YES | 844 | 84.3% |
| NO | 157 | 15.7 |
3. Do you frequently purchase products or services from ads seen in the (appropriate Hersam Acorn Newspaper)?
| YES | 686 | 81.3% |
| NO | 158 | 18.7% |
4. How long do you keep the (appropriate Hersam Acorn Newspaper) before discarding it?
| 63% | 1-2 Days |
| 24% | 3-4 Days |
| 01% | 5-6 Days |
| 12% | 1 Week or More |
5. Please select the category that best describes your age.
| Reader Demographics | Market Demographics | |
| 00% | 04% | 18-20 |
| 02% | 06% | 21-24 |
| 13% | 16% | 25-34 |
| 22% | 20% | 35-44 |
| 25% | 20% | 45-54 |
| 20% | 15% | 55-64 |
| 13% | 09% | 65-74 |
| 05% | 10% | 75+ |
6. What category best describes your combined annual household income for last year?
| Reader Demographics |
Market Demographics |
|
| 04% | 15% | Under $25,000 |
| 10% | 18% | $25,001-$49,999 |
| 16% | 18% | $50,000-$74,999 |
| 24% | 15% | $75,000-$99,999 |
| 23% | 19% | $100,000-$149,999 |
| 23% | 15% | Over $150,000 |
7. What is the highest level of education you have obtained?
| Reader Demographics |
Market Demographics |
|
| 01% | 13% | Some High School or Less |
| 27% | 27% | Graduated High School |
| 28% | 25% | Some College |
| 30% | 20% | Graduated College |
| 14% | 15% | Completed Post Graduate |
8. Which of the following products or services do you plan to purchase during the next twelve months? (% = Positive respondents)
16% New Automobile
15% Used Automobile
22% Antiques / Auctions
49% Furniture / Home Furnishings
22% Major Home Appliance
17% Home Computers
39% Home Improvements / Supplies
48% Television / Electronics
19% Carpet / Flooring
67% Automobile Accessories (tires, brakes & service)
49% Lawn & Garden
42% Florist / Gift Shops
24% Home Heating / Air Conditioning (service, new equipment)
63% Vacations / Travel
06% Real Estate
75% Men’s Apparel
78% Women’s Apparel
41% Children’s Apparel
02% Boats / Personal Watercraft
09% Art & Crafts Supplies
19% Childcare
28% Education / Classes
11% Attorney
27% Veterinarian
15% Chiropractor
24% Financial Planner (Retirement, Investing)
72% Tax Advisor / Services
33% Health Club / Exercise Class
49% Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning)
05% Weight Loss
45% Lawn Care Service (Maintenance & Landscaping)
38% Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo)
81% Pharmacist / Prescription Service
32% Cellular Phone New/Update Service
86% Dining & Entertainment
26% Jewelry
09% Wedding Supplies
37% Athletic & Sports Equipment
*SOURCE: 2011 Supplemental Readership Survey compiled from Circulation Verification Council’s circulation & readership study survey.
Updated 4/10/13
2013 Section B Calendar
*Click on individual topics to download that topic's rate sheet. Click here to download the 2013 Section B Calendar as a PDF.
| January | Ad Deadline* | Publication Date |
|---|---|---|
| Arts and Leisure | December 27 | January 3 |
| Real Estate | January 3 | January 10 |
| Home | January 10 | January 17 |
| Arts and Leisure | January 17 | January 24 |
| Health and Fitness | January 24 | January 31 |
| February | Ad Deadline* | Publication Date |
|---|---|---|
| Summer Camps | January 31 | February 7 |
| Home | February 7 | February 14 |
| Real Estate | February 14 | February 21 |
| Health and Fitness |
February 21 | February 28 |
| March | Ad Deadline* | Publication Date |
|---|---|---|
| Spring Bridal | February 28 | March 7 |
| Home | March 7 | March 14 |
| Real Estate | March 14 | March 21 |
| Dining Out | March 21 | March 28 |
| April | Ad Deadline* | Publication Date |
|---|---|---|
| Arts and Leisure | March 28 | April 4 |
| Home | April 4 | April 11 |
| Arts and Leisure | April 11 | April 18 |
| Arts and Leisure | April 18 | April 25 |
| May | Ad Deadline* | Publication Date |
|---|---|---|
| Real Estate | April 25 | May 2 |
| Home | May 2 | May 9 |
| Arts and Leisure | May 9 | May 16 |
| Things to Do | May 16 | May 23 |
| Health and Fitness | May 23 | May 30 |
| June | Ad Deadline* | Publication Date |
|---|---|---|
| Real Estate | May 30 | June 6 |
| Home | June 6 | June 13 |
| Arts and Leisure | June 13 | June 20 |
| Summerscapes | June 20 | June 27 |
| July | Ad Deadline* | Publication Date |
|---|---|---|
| Arts and Leisure | June 27 | July 3 |
| Home | June 27 | July 11 |
| Arts and Leisure | July 11 | July 18 |
| Arts and Leisure | July 18 | July 25 |
| August | Ad Deadline* | Publication Date |
|---|---|---|
| Real Estate | July 25 | August 1 |
| Home | August 1 | August 8 |
| Arts and Leisure | August 8 | August 15 |
| Health and Fitness | August 15 | August 22 |
| Arts and Leisure | August 22 | August 29 |
| September | Ad Deadline* | Publication Date |
|---|---|---|
| Arts and Leisure | August 29 | September 5 |
| Home | August 29 | September 12 |
| Arts and Leisure | September 12 | September 19 |
| Health and Fitness | September 19 | September 26 |
| October | Ad Deadline* | Publication Date |
|---|---|---|
| Fall Bridal | September 26 | October 3 |
| Home | October 3 | October 10 |
| Real Estate | October 10 | October 17 |
| Health and Fitness | October 17 | October 24 |
| Arts and Leisure | October 24 | October 31 |
| November | Ad Deadline* | Publication Date |
|---|---|---|
| Home | October 31 | November 7 |
| Real Estate | November 7 | November 14 |
| Arts and Leisure | November 14 | November 21 |
| Holiday in the Country | November 21 | November 27 |
| December | Ad Deadline* | Publication Date |
|---|---|---|
| Arts and Leisure | November 27 | December 5 |
| Home for the Holidays | December 5 | December 12 |
| Last Minute Gift Guide | December 12 | December 19 |
| Arts and Leisure | December 19 | December 26 |
Shelton Herald and The Valley Gazette – Wednesday publication date. All others – Thursday publication date.
Digital
Written by Maureen
Thursday, 22 December 2011 10:53
Hersam Acorn has the ability to design custom Facebook tabs. We can turn your print ad into a Facebook welcome tab. You can use these tabs to promote upcoming events or sales, offer fans an exclusive discount, etc. We would manage these tabs for you.
$100 per tab
Website Design DESKTOP
Hersam Acorn has the ability to design web sites for clients. Our services include design, module selection and implementation and Content Management System training. We have the ability to have the web site pages function so they are easily repurposed for mobile format when the site detects a mobile
device. If you are interested in our web site design services, please contact your account executive. We are also experts in designing mobile web sites. Price is based on the complexity of the site, the functional needs of the site, etc.
Price Available Upon Request
Click here to contact your sales representative.
Website LANDING PAGE
A web site landing page is ideal for clients who do not need a full web site or who have a corporate web site but want a page online specific to their business location. Price is based on the complexity of the design/set-up and the number of updates to the page per year. The look and feel of the page
can be changed and updated.
Price Available Upon Request
Click here to contact your sales representative.
Website Design MOBILE
Hersam Acorn is an expert at building a “mobile experience” for your business and we give our clients the ability to treat their customers to a fast an efficient web experience that is free from the frustration of trying to navigate a traditional website on a mobile phone.
The delivered version of your mobile site would be compatible with iPhone/iPad, Blackberry 5 and Android 2.2 devices. Hersam Acorn can host the site or have it packaged and moved to a hosting service of your choosing. (note: our prototypes are built/hosted on a development website - final sites are hosted on our secure hosting service which requires pre-registered IP access only to use the CMS). Go to www.hersam.mobi/demo for
a demo on our mobile web design capabilities.
$1,050.00 2 page base completed site (one time fee)
+ $550.00/PAGE each additional page
Mobile Website LANDING PAGE
Hersam Acorn can also design mobile web site landing pages. The landing pages are hosted on our secure hosting service. Go to www.hersam.mobi/demo for a demo on our mobile web design capabilities. There is a monthly hosting fee.
$500
One time fee. Updates to the landing page are additional.
QR Codes
Integrate print, mobile and web using QR codes in your print promotions. The potential for these QR codes is limitless. These codes can direct the user to a branded mobile web site or they can deliver special offers, coupons and promotional messages.
Most importantly, these codes are trackable and we are able to see how many individuals scanned a specific QR Code and when. This trackability makes QR Codes a valuable response tracking mechanism for all marketing materials.
QR Codes are basically an image, just like any other graphic, and can be incorporated into all of your printed marketing materials including your business cards, signage, brochures and posters. The customer can then click on all manner of new and current information about your business. They can be changed at a moment’s notice making your marketing message always fresh and relevant.
QR Code PROGRAM
Place a QR code in your print advertising with Hersam Acorn. The QR Code would either link to your web site or to a mobile web site (which Hersam Acorn can design and manage for an additional fee). Minimum three month commitment. The fee includes 2 QR codes (including analytics) with 2 promotion
changes per month. If you would like more than 2 promotional changes a month, there is an additional charge.
$50.00 per month
If you would like a vanity code instead of a random 6 digit code, the pricing is $100 per month/code. Minimum 6 month commitment. Analytics and 2 promotion changes per month.
SMS/Text PROMOTIONS
Hersam Acorn can create a wide variety of text promotions for our clients. Some examples include: Seasonal Promotions, Opt-In Offers and Receive Our Ad on Your Phone Promotions. Text promotions can be up to 140 characters and can include a link to your web site. To see a text promotion sample, text
GS62E6 to 64842.
for as little as $50 per month
Online Advertising
Updated 1/3/13
Monthly Rates
N/A
| Navigation | Ear | Square | Rectangle |
|
| 1 Site | $420 | $396 | $330 | $127 |
| 2 Sites | $475 | $462 | $396 | $202 |
| 3 Sites | $575 | $562 | $496 | $285 |
| 4 Sites | $595 | $580 | $528 | $316 |
| 5 Sites | $620 | $607 | $491 | $317 |
| 6 Sites | $675 | $693 | $520 | $340 |
| 7 Sites | $745 | $751 | $549 | $369 |
| 8 Sites | $800 | $809 | $578 | $397 |
| 9 Sites | $840 | $838 | $607 | $419 |
| 10 Sites | $890 | $866 | $635 | $442 |
| 11 Sites | $915 | $896 | $665 | $465 |
| 12 Sites | N/A | $924 | $693 | $487 |
| 13 Sites | N/A | $953 | $722 | $510 |
| 14 Sites | N/A | $982 | $751 | $533 |
| 15 Sites | N/A | $1,011 | $780 | |
| 16 Sites | N/A | $1,040 | $809 | $578 |
| 17 Sites | N/A | $1,069 | $838 | $600 |
| 18 Sites | N/A | $1,097 | $866 | $623 |
Weekly Rates
| Navigation | Ear | Square | Rectangle |
|
| 1 Site | $150 | $132 | $100 | $38 |
| 2 Sites | $175 | $166 | $132 | $63 |
| 3 Sites | $200 | $198 | $162 | $95 |
| 4 Sites | $235 | $225 | $198 | $127 |
| 5 Sites | $260 | $231 | $203 | $131 |
| 6 Sites | $320 | $318 | $231 | $159 |
| 7 Sites | $345 | $347 | $289 | $170 |
| 8 Sites | $400 | $404 | $347 | $227 |
| 9 Sites | $420 | $427 | $370 | $244 |
| 10 Sites | $450 | $450 | $393 | $261 |
| 11 Sites | $485 | $474 | $416 | $278 |
| 12 Sites | N/A | $497 | $439 | $295 |
| 13 Sites | N/A | $520 | $462 | $312 |
| 14 Sites | N/A | $543 | $485 | $329 |
| 15 Sites | N/A | $566 | $508 | $346 |
| 16 Sites | N/A | $589 | $531 | $363 |
| 17 Sites | N/A | $612 | $554 | $380 |
| 18 Sites | N/A | $635 | $578 | $397 |
Pricing includes static design. Animation is $50 per additional frame per month.
Other Advertising Opportunities
Direct Email Marketing
Hersam Acorn Newspapers has the ability to provide email marketing services to our clients. We can assist in the collection of and managing your email database, design/update email blasts and provide tracking information for the sent emails. Email blasts can be sent out at any frequency you would like, whether that is weekly, monthly, quarterly or other. There is a one-time template set up fee and then pricing is based on the number of sends. Price quote available upon request. Please contact your account executive.
Email Sponsorship
Hersam Acorn provides two different email sponsorship opportunities for advertisers; Breaking News and the “In this Week” email.
Breaking News: Reach registered readers directly by email with our Breaking News/News Alerts Sponsorship. Emails are sent out to registered readers when there is breaking news in that town. The email provides the lead to the story and is followed by an ad. The ad would link directly to your Web site. With the Breaking News sponsorship, there is no guarantee on the number of emails sent out in a given month.
“In this Week”: This email is sent out every Thursday morning to the same email database as the Breaking News. The email contains a list of articles & stories appearing in the print edition that will appear in homes and on newsstands that Thursday.
Price is based on the number of registrants (price listed is per month for one paper). Contact your account executive for the number of registrants in the database in which you are interested.
| $150/month | $100/month | $75/month |
|---|---|---|
| Lists over 1,000 subscribers | Lists between 400 and 1,000 subscribers | Lists under 400 subscribers |
Retail Contacts
Email advertisements to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Your sales representative is determined by the location of your business.
Martin V. Hersam
Chief Operating Officer
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(203) 894-3310
Mary Anne Hersam
Vice President of Sales
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(203) 417-5199
Ellen Belzer
New York
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(203) 894-3323
Carina Ball
Shelton, Orange, Bethany, Woodbridge, Oxford
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(203) 402-2333
Laurie Campbell
Ridgefield
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(203) 894-3322
Jim Chiappa
Stratford and Milford
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(203) 402-2335
Donna Cosenza
Trumbull, Easton, Monroe, Ansonia, Derby, Oxford, Seymour, Beacon Falls, Hamden, New Haven, North Haven, West Haven, Wallingford and Cheshire
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(203) 402-2327
Elizabeth Coté
Darien Real Eatate, New Canaan Retail and Real Estate
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(203) 966-9541 ext 106
Karen Forrest
Danbury, Brookfield, Bethel, Redding, Newtown, Ridgefield (Rt. 7) and Copps Hill Plaza
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(203) 894-3324
Mary Hayes Phelps
Wilton
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(203) 966-9541 x116
Dave Pross
Fairfield, Bridgeport, Weston and Westport
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(203) 402-2329
Steve Schiappa
Greenwich, Greenwich Real Estate, Old Greenwich and Stamford
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(203) 966-9541 ext 130
Lauren Spicehandler
Darien Retail, Norwalk
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(203) 966-9541 ext 114
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