Clarification

Written by Kimberly Donnelly
Monday, 02 November 2009 14:26

Due to a production/proofreading error, an incorrectly formatted advertisement appeared in the Oct. 29 issue of The Forum. As a result, the Democratic Town Committee’s back page color ad may have appeared to look like editorial content. It was not.

The publisher expects political ads in our paper to have borders to explicitly distinguish them from editorial content. In addition, with a paid advertisement such as this one — because it was designed to look like newspaper reporting — it should have had the word “ADVERTISEMENT” at the top. Both of these features were erroneously missing from the Oct. 29 DTC ad on page 24A.

The Forum apologizes for the error, and for any confusion it may have caused.